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i3 News Article – New Age Electronics: President Fred Towns

July 24, 2019 by ritzs

Jul 22, 2019

New Age Electronics has a unique position in the consumer tech industry. It sits at the cross section of manufacturers and retailers with a bird’s eye view of the latest trends on both sides of the equation. Leading this top distributor is Fred Towns, the long-time consumer tech executive who has been president of New Age Electronics Inc. and Jack of All Games at SYNNEX Corp. since 2011. Previously he held various executive positions with the company and was responsible for sales, marketing and operations supporting distribution, logistics and product recovery. He also ran the company’s web-based training tools and e-commerce initiatives to better support vendors and retailers within the consumer technology channel.

Towns worked to expand distribution partnerships with Kodak and Panasonic, signing contracts with other vendors such as Sharp and Samsung. He has creatively designed and implemented new channel strategies, including executing dealer agreements polices, converting small direct dealers to distribution partners and creating online programs for internal and external training. New Age Electronics is also known for its Retail Dealer Summit, a two-day event that includes product showcases, educational sessions, keynote speakers, networking opportunities with top retailers and vendors, and presentations by industry experts. Prior to that, he was SVP with Panasonic, joining the tech giant in 1984.

He serves as vice chair, along with IBM’s Bridget Karlin, of CTA’s Executive Board. He also continues to serve on CTA’s Board of Industry Leaders. In addition, he is dinner chair of the Anti-Defamation League. Beyond technology, Towns is also a talented musician. He has played guitar with Don Felder from the Eagles at CES in 2014 and is also a former disc jockey who performed across Maryland and Washington, D.C. He says his love of music led him to the consumer technology industry and that his children keep him exposed to the most current music. i3 recently sat down with Towns as he looked into his proverbial crystal ball to share his optimistic views on 8K and 5G, and what product categories will be hot for this holiday season.

What is your business model?

If you look at the model in distribution, there are two mindsets. One is to have availability and a price for people that are not buying either direct from manufacturers or they need to supplement what they buy from the manufacturer. In our case, we are a little different. We look at distribution as an extension of the manufacturer, so we go in with roadmaps and presentations about which direction the retailer is going and build individual forecasts by customer. We look at what our customers need unless it’s a small customer where we just keep safety inventory for them. Overall, we look at the customer base and plan out their business model based on a true retail calendar and then build it out. Today, it’s about having a good supply when you need it.

How does New Age differentiate itself?

In many ways, but one thing we have is a program called “build a box.” When you think about what a consumer looks for when they make a purchase, we look at it in a different way than a normal distributor would. We look at who the end user is because we are servicing a retail store and their customers. Then we build different offerings to enable a retailer to come up with a solution that is not just the product itself but what enables people to have a good experience when they open up that product. For example, does it have the accessories they need to get a great experience? If you look at the transformation of homes, there are many different controls, so we work with our retailers to build a solution right out of the box. You don’t want a customer frustrated when they get home and a product won’t work. We want them to be able to adjust their lighting, watch a movie on TV and just say “lower or raise the lights or music” to do so. We work with the vendors and the retailer to find the best solution. In many cases we build shippers bundles that are a complete solution placed on the retail floor. When a customer comes in to shop for a product, the other items that might be necessary are on that same shipper. We are building that bundle to bring better value for the retailer and a better retail experience for the shopper.

Where do you see new opportunities?

The convergence of goods coming together. So, if you said, “I am leaving my house today, what is more important – my watch or my phone?” Everybody would say their phone. Because that device is always with you and lets you bring your music, video and other things with you, and people want solutions for that. If I am going to enjoy music, I’m going to want earbuds or headphones to go along with it. It’s an enabler for someone to say with the power of what I have in my hand, whether a phone, tablet or PC, I can control everything that I enjoy for business, entertainment, lifestyle and information. We are trying to take that ecosystem as a bridge where all of the products are starting to interconnect, including smart car features like starting the car, to garage door openers and sensors that make your lights come on as you approach your driveway. It’s all interconnecting. Our goal is to look at what is the best in class product that gives the best experience and offer different price offerings to the retailer, so you have an entry point and a truly high-end step-up point.

It’s early, but what are your thoughts on 8K?

People are just starting to realize the benefits of 4K, and content is the biggest issue. There is always going to be a bleeding edge customer that wants a product that is current or where the industry is growing. 8K is going to bring that solution. But it does require a change in how it is recorded and how it is shared. Sports is where it is really going to be interesting. I was watching the U.S. Open and you can see the ball coming off the club and the blades of grass and the sand flying. The image that you see is almost like you are there. There is a place for 8K, and the solutions will catch up to it. As we have much better content more readily accessible, those technologies will be embraced faster. But it’s the job of the retailer to tell those stories and paint the picture for what you are going to want to get.

How is the tariff situation effecting you?

The biggest effect is on the IT tech side. We started to see some of the changes that were occurring with components and devices that tie to the IT products that we sell like computers. That impact is really starting to show up. In some cases, some of the factories were able to subsidize or offset some of the balance by adjusting their cost model. But as the tariffs increase up to the full 25%, there are some categories that were not necessarily hit in the first wave of tariffs. And they will be vulnerable should it continue to go as the path was announced. It’s totally volatile and 25% is a big increase in cost when you look at a $400 or $500 item. The worry is whether the consumer will be willing to pay for that. The challenge is it could affect the market because embracing new technology is going to have a cost that is going to be much greater and it might slow it down. Some people say that the real leading-edge customer is not necessarily worried about how much they are going to pay, they just want the greatest technology and will always be there. But with the next wave at a 25% tariff – are they going to say, “Do I need it right now or should I wait?” The premise of the tariffs was to try and provide some level of control and protection especially for intellectual property. Unfortunately, a lot of the technology in the states has been captured by other countries and used for their benefit. And it has hurt the people that have put the R&D work into the product. Obviously if we can get these things ironed out, that will be a benefit to not have these tariffs and get more respect for international property.

What will be hot for the 2019 holiday season?

A The home automation area is going to be very exciting because a lot of it is do-it-yourself. You plug it in, you scan an application and most people are fairly comfortable now working on their smart device or their PC. But the next wave is when you can share that with the rest of the family. How do you get your parents or the elderly to embrace technologies like a voice assistant? That’s a game changer, turning on lights so that you don’t have to get up to lower the temperature or order a pizza. What will be the enabler from smart door locks to many other things – automation is going to make it easier and will still be a hot category for the holidays. Before you had to make quite an investment to make a system like that work and it didn’t interface with the other devices in the home. Now you can even connect your washing machine. I don’t think it will make us lazier, it will make us smarter in how we use our time.

The other part that is important is the world of electronic transportation. The car industry is making a big impact and putting batteries in cars and making hybrid models or full Tesla model cars – in that case, it’s not putting out any emissions. There will be e-devices on the road – scooters, carts and bicycles to take you the last few miles. You might park your car at a lot that has a charging station but then jump on your scooter to your office. That is going to be a big game changer and you will see a lot of that during the holiday. We are working with Segway, a huge name in technology.

How is the role of women changing in the industry?

I started to notice that my customers were more female-centric, my vendor community was more female-centric, and we were opening up new channels to stores like Kohls where the female shopper was making the decisions. I said we have to get more females on the board. I have to give 100% credit to CTA. It is more advanced than other companies in being sensitive to this issue. CTA has done a fabulous job of representing what the standard should be and a forward look at what the direction should be. It makes me proud to help contribute to change that model and suggest people that would bring value to help us to continue to relect our changing customer base. The female shopper is super powerful now.

What is Jack of All Games?

A Jack of All Games is a company that we acquired some years back that was also a distributor in gaming. The traditional gaming business is very sophisticated. Sony was the first to embrace VR out of the gate. Now other companies on the console side that Jack of All Games has been focused on – we work with them providing software and hardware to the retail community. The computer companies have all jumped into the gaming side so just about every brand of computers that we sell have gaming options and often professional teams. It is a huge and highly competitive business in regard to the players. They can win purses up to $1 million in esports. And it’s not just kids that are packing stadiums. Jack of All Games brought us into the gaming world, and we continue to fortify that environment by working with all of the PC companies and the peripheral companies. Gaming is a very busy area for us.

How are you helping retailers prepare for 5G?

The SYNNEX side of the company is deeper into 5G on the telephony side. The beneit for us is that we don’t have to broker new relationships, we can tie into those areas. On the consumer side we are looking at brands that will interact with 5G and starting to say, this is where we need training and education to bring our staff up to speed. The biggest problem will be getting the antennas installed. It’s a massive amount of work but the beneits will be huge as people get video, audio and streaming and all of the things that will be available. The manufacturers are excited about it.

Where do you see the industry in 10 years?

Someone gave the greatest analogy about envisioning the future. They said, “Go watch a Star Trek movie.” You saw gesturing, heard voice commands – “Beam me up, Scotty” – and navigation commands. Obviously, we are not beaming people up yet, but automation and robotics came out of that. I think you are going to see a very strong community of businesses that will be automated. Battery life and being able to charge over the air is going to enable devices to be self-charged. Devices potentially will be chipped or implanted in people. But if somebody has a problem – especially for medical reasons – they could have an embedded chip to monitor them and improve their quality of life. That is going to be huge. Even the way that medicine will be delivered will be radically changed and our industry will be part of it. It is going to change so radically that expectations are going to be greater. The speed is going to be much better. When you look at the intelligence of the computer systems today, IBM has this incredible computer called Watson that uses AI to crunch massive amounts of data to help businesses make more efficient decisions. Our technology is building our future.

By Cindy Loffler Stevens

(Originally published on Consumer Technology Association’s  i3 website)

Filed Under: From the web Tagged With: 5G, 8K, CES, consumer, CTA, distributor, eSports, Fred Towns, gaming, Holiday, innovator, jack of all games, joag, nae, new age electronics, Retail, Smart home, smart lighting, SYNNEX

New Age Electronics Receives 2018 Best Growth Award from Curacao

June 6, 2019 by ritzs

June 6, 2019

New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation (NYSE: SNX), announced today that it has been recognized by Curacao, a leading US electronics and appliances retailer, with its 2018 Best Growth Award at the annual Curacao Vendor Event held in Las Vegas.

This marks the second year retailer has been honored at Curacao’s annual event since 2016. In addition to achieving exceptional year-over-year revenue growth in 2018, New Age Electronics is recognized for growth in the PC, console gaming and smart home categories.

“As we celebrate twenty-five years of partnership with Curacao, we are honored to receive their 2018 Best Growth Award,” said Fred Towns, President, New Age Electronics. “This award is a testament to our team’s continued dedication to helping our customers succeed. It also speaks to our manufacturer partners’ continued innovation, which ensures New Age, and all of our partners, stay competitive.”

“New Age Electronics has positioned themselves as one of our leading partners supplying our high demand of top-of-the-line products,” said Joaquin Stiker, Curacao’s SVP of Product Management and Service. “We applaud the success of our partners, and we look forward to welcoming further initiatives and growth.”

-Originally published on Dealerscope.com

By Dealerscope Staff

Filed Under: From the web, Press Release Tagged With: Awards, Curacao, Fred Towns, nae, new age electronics, Retail, retailer, SYNNEX

New Age Electronics Summit Doing Deep Dive On Smart Home

June 6, 2018 by T Flythe

Home control taking center stage at next month’s Hollywood event

New Age Electronics, the CE, IT and gaming distributor and Synnex subsidiary, is returning to Hollywood, Calif., next month for its eighth annual Retail Dealer Summit.

The gathering, described by president Fred Towns as the company’s “most significant annual event,” brings together merchants, vendors and industry thought leaders for two days of presentations, product showcases, keynotes and social activities as the industry gears up for the back-to-school and holiday seasons.

See: New Age Vegas Summit: Place Your Bets On Omnichannel, Smart Home

This year’s Summit, to be held at the Loews Hollywood Hotel, will take a deeper look at smart-home technology and ways to win in the home-control category. Aiding in the process will be new interactive experience sessions and hands-on product demos that will also embrace the audio, gaming, VR, small appliance, PC/mobility, drone and wearables categories.

Discussion topics will also include logistics, electronic software download, and shippers and displays, and logistics, while keynote addresses will be delivered by Steve Koenig, research VP for the Consumer Technology Association (CTA); Stephanie Dismore, HP’s VP/general manager, Americas channels; and Dustin Garis, former Global Brand Innovation Leader at Procter & Gamble FutureWorks.

The Summit, added Towns, “continues to provide valuable insight to help our partners succeed in consumer technology year after year. We are pleased to return to Hollywood this summer and look forward to delivering exciting new experiences and content to our customers.”

New Age Electronics’ eighth annual Retail Dealer Summit returns to Tinseltown next month.

Read the full article on TWICE.com

Related: Fred Towns On The New Age Of Synnex

Filed Under: From the web, Press Release Tagged With: Dealer Summit, new age electronics, Retail, Retail Buying Season, retail dealer summit, Retail Distribution, retailer, SYNNEX, SYNNEX Retail

New Age Electronics to Host Eighth Annual Retail Dealer Summit in Hollywood

June 6, 2018 by T Flythe

 New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation, announced today that it will host its eighth annual Retail Dealer Summit July 17-19 in Hollywood, CA. Retail Dealer Summit is a two-day event complete with product showcases, educational sessions and keynote speakers, networking opportunities with top retailers and vendors, and presentations by industry experts.

“Retail Dealer Summit is our most significant annual event and continues to provide valuable insight to help our partners succeed in Consumer Technology year after year,” said Fred Towns, President, New Age Electronics. “We are pleased to return to Hollywood this summer and look forward to delivering exciting new experiences and content to our customers.”

Retail Dealer Summit includes opportunities to learn about the latest products and trends in Consumer Technology to help retailers prepare for the back-half of the year and a successful holiday season. The summit highlights hundreds of top products across today’s hottest categories including home control, audio, gaming, virtual reality, small appliances, PC and mobility, consumer drones and wearables. Attendees will also learn about opportunities in the expansive PC gaming market.

This year’s event will take a deeper look at smart home technology and ways to achieve success around home-control offerings. New interactive experience sessions will offer an opportunity to hear from industry experts on key topics such as electronic software download, shippers and displays, and logistics. Through hands-on learning, retailers will leave equipped and ready to increase their bottom line.

Speakers at this year’s summit include Steve Koenig, Vice President of Research at the Consumer Technology Association; Stephanie Dismore, Vice President and General Manager, Americas Channels, at HP Inc.; and Dustin Garis, former Global Brand Innovation Leader at Procter & Gamble FutureWorks.

To register for New Age Electronics Retail Dealer Summit, contact your New Age Electronics sales representative. To learn more about New Age Electronics, visit www.newageelectronics.com.

Read the full article on Dealerscope.com

Filed Under: From the web, Press Release Tagged With: Dealer Summit, new age electronics, Retail, Retail Buying Season, retail dealer summit, Retail Distribution, retailer, SYNNEX, SYNNEX Retail

New Age Electronics Expands Home Appliance Offering through Agreement with RAYCOP

February 20, 2017 by morganm

logo

Leading distributor brings Japan’s leading allergen vacuum line to the North American retail channel
CARSON, Calif., Feb. 15, 2017 /PRNewswire/ — New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation (NYSE: SNX), announced today that it has signed an agreement with RAYCOP, a leading consumer health product manufacturer, to distribute its top-selling allergen vacuums to the North American retail channel. The agreement expands New Age Electronics’ home appliance offering and makes the RAYCOP RS2 and RAYCOP LITE products available to its network of retail customers. In Canada, RAYCOP is available through SYNNEX Canada Limited’s consumer electronics group. In addition, the agreement has applications in the commercial channel in areas such as hospitality in both the US and Canada.

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“We are pleased to bring Japan’s leading line of allergen vacuums to North America through our agreement with RAYCOP,” said Fred Towns, President, New Age Electronics. “RAYCOP’s products ultimately help people lead healthier lives by creating a cleaner home environment, eliminating allergens, and providing an overall improved quality of life. The agreement allows retailers to add a new alternative to regular vacuums that meets the needs of consumers looking to buy high-quality cleaning products for the home.”

RAYCOP combines leading technology and innovative design, delivering a unique product set that easily integrates into the consumer lifestyle. The product line is especially relevant to the millions of adults and children susceptible to common allergies and other respiratory disorders. RAYCOP allergen vacuums use patented RayClean Technology® to remove allergens from fabric surfaces three times more effectively than other brand-leading vacuums. With a dual-filtration system incorporating a high-efficiency particulate air filter, ultraviolet light, optimized suction and pulsating pads, RAYCOP eliminates most common bacteria and viruses, as well as pollen and allergens produced by dust mites.

“Our team is excited to work with New Age Electronics to significantly expand our global footprint while making RAYCOP products more widely available to North American consumers,” said Hirobumi Suzuki, CEO, RAYCOP North America. “Following the momentous success among our Asian customer base, we are confident that people across the US and Canada – especially those who suffer from allergies – will find great value in making their homes cleaner and healthier with the RAYCOP product line.”

New Age Electronics’ agreement with RAYCOP comes in addition to the manufacturer’s relationship with SYNNEX Infotec Japan, which began in 2011.

To learn more about RAYCOP through New Age Electronics, call (800) 947-5974, email mikemu@synnex.com, or visit www.newageelectronics.com. Interested Canadian retailers can contact SYNNEX Canada’s consumer electronics group by calling 514-745-1690 ext. 508919 or emailing jenniferd@synnex.com.

About New Age Electronics
New Age Electronics, a division of SYNNEX Corporation (NYSE: SNX), is a sales and supply chain solutions innovator that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufactured services. Extensive experience in the CT industry and a customer-centric approach has made New Age Electronics the provider of choice. New Age Electronics distinguishes itself with efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age Electronics is headquartered in Carson, California. For more information about New Age Electronics, call (310) 549-0000, toll-free (888) 234-0300 or visit the company’s website at www.synnex.com/nae.

About SYNNEX Corporation
SYNNEX Corporation (NYSE: SNX), a Fortune 500 corporation and a leading business process services company, provides a comprehensive range of distribution, logistics and integration services for the technology industry, as well as outsourced services focused on customer engagement strategy to a broad range of enterprises. SYNNEX distributes a broad range of information technology systems and products and also provides systems design and integration solutions. Concentrix, a wholly-owned subsidiary of SYNNEX Corporation, offers a portfolio of strategic solutions and end-to-end business services around customer engagement strategy, process optimization, technology innovation, front and back-office automation and business transformation to clients in ten identified industry verticals. Founded in 1980, SYNNEX Corporation operates in numerous countries throughout North and South America, Asia-Pacific and Europe. Additional information about SYNNEX may be found online at www.synnex.com.

About RAYCOP
Founded in 2005, RAYCOP is a leading consumer health product manufacturer focused on improving consumer’s quality of life with innovative products that help people breathe and sleep better. Headquartered in Tokyo, Japan, RAYCOP has more than 500 employees and is the number one selling home allergen vacuum in Japan with more than four million units sold to date. RAYCOP products are currently sold in many countries around the world and in 2016, RAYCOP strengthened its global presence with the addition of a North American headquarters in the San Francisco Bay Area, CA. RAYCOP is widely recognized as the premium brand and pioneer of allergen cleaning devices. To learn more, please visit www.raycop.com.

Safe Harbor Statement
Statements in this release that are forward-looking, such as product features and capabilities and the success of the collaboration, involve known and unknown risks and uncertainties, which may cause the Company’s actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.

Copyright 2017 SYNNEX Corporation. All rights reserved. SYNNEX, the SYNNEX Logo, CONCENTRIX, NEW AGE ELECTRONICS, the NEW AGE ELECTRONICS Logo, and all other SYNNEX company, product and services names and slogans are trademarks or registered trademarks of SYNNEX Corporation. SYNNEX, the SYNNEX Logo, CONCENTRIX, NEW AGE ELECTRONICS and the NEW AGE ELECTRONICS LOGO Reg. U.S. Pat. & Tm. Off. Other names and marks are the property of their respective owners.

SNX-G

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-age-electronics-expands-home-appliance-offering-through-agreement-with-raycop-300408022.html

SOURCE SYNNEX Corporation

News Provided by Acquire Media

Filed Under: Press Release Tagged With: Consumer Electronics, Fred Towns, kevin murai, new age electronics, new age electronics linecard, newageelectronics.com, raycop, Retail, SYNNEX, synnex.com, vacuum

Get in the Game: An eSports Primer for CE Retailers

January 24, 2017 by morganm

By Rob Stott

Quick! What comes to mind when you hear the word eSports?

If you’re like most of the “outsiders,” you likely paint a picture of someone sitting in bed (or his parents’ basement) munching on a bag of Doritos with a funny looking headset on, lights off, sitting inches away from his computer monitor.

That image would not be entirely false, but it’s a gross underrepresentation of an industry that is booming, has broad appeal, and could come to define the future of consumer electronics retailing.

Let’s forget about the retail side of things for a second, though, and focus only on the market itself. Who (or what?) is an eSports athlete? How much money is floating around in sponsorship dollars, prize pools, and more? Is the eSports industry really big enough for you, the retailer, to care about?

A good place to start is getting a solid understanding around what eSports actually is.

“Esports (electronic sports) is professional computer gaming,” the World eSports Association (WESA) said in an interview with Dealerscope. “Athletes from around the world participate in online and offline tournaments against each other. The games are broadcast and streamed in numerous languages, allowing fans all over the globe to follow the action live on a regular basis.”

Click here to read the full article on dealerscope.com

Filed Under: From the web Tagged With: CE, dealerscope, eSports, Fred Towns, new age electronics, Retail, SYNNEX

New Age: ‘Show Me’ Millennials, Female Buyers Will Still Rule in 2017

January 10, 2017 by morganm

By New Age Electronics President Fred Towns’ account, 2017, for the foreseeable future, is going to be about meeting growing “show me” expectations of both Millennials and female buyers – two demographics that are “more powerful than ever,” and that helped holiday sales to move forward and spike, after a slightly “slowed down” start fueled by concerns in the run-up to the 2016 election.

 

Read the full article on Dealerscope.com

Filed Under: From the web Tagged With: buying habits, CE, dealerscope, female buyers, millennials, new age electronics, Retail, SYNNEX

New Age Electronics Extends Agreement with ASUS, Enters Unlocked Smartphone Market — Dealerscope Magazine

June 1, 2016 by morganm

New Age Electronics, a consumer electronics and gaming products and services distributor, has expanded its relationship with ASUS to distribute the company’s ZenFone 2 smartphone and related accessories in the U.S. retail channel.

[Read more…]

Filed Under: From the web, Press Release Tagged With: asus, dealerscope, new age electronics, Retail, smartphone, SYNNEX Corporation, zen phone

New Age Electronics and Razer Join Forces to Deliver Leading Gaming Offerings to the Retail Channel

January 13, 2016 by morganm

Agreement Demonstrates Distributor’s Continued Investment in PC and Console Gaming
[Read more…]

Filed Under: Press Release Tagged With: gaming, gaming accessories, jack, jack of all games, manufacturing partner, nae, new age electronics, razer, Retail, SYNNEX, vendor

B&O PLAY by Bang & Olufsen Teams with New Age Electronics to Expand Footprint in the US Retail Channel

January 6, 2015 by admin

Leading consumer electronics distributor brings a contemporary and luxurious audio experience to key retailers and fashion retailers across the US 

Las Vegas, NV (from 2015 International Consumer Electronics Show) – January 6, 2015 – New Age Electronics, a leading distributor of consumer electronics and gaming products and services and a division of SYNNEX Corporation (NYSE: SNX), announced today that it has been selected by B&O PLAY by Bang & Olufsen, which delivers best-in-class audio products in luxurious and contemporary designs, to distribute its B&O PLAY products, including its award-winning music systems, speakers and headphones, to key retailers and fashion retailers across the US. B&O PLAY products present design excellence, craftsmanship and product innovation and resonate among design-conscious consumers and music enthusiasts who live an active lifestyle.

[Read more…]

Filed Under: Press Release Tagged With: Bang & Olufsen, Retail

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