The gathering, described by president Fred Towns as the company’s “most significant annual event,” brings together merchants, vendors and industry thought leaders for two days of presentations, product showcases, keynotes and social activities as the industry gears up for the back-to-school and holiday seasons.

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This year’s Summit, to be held at the Loews Hollywood Hotel, will take a deeper look at smart-home technology and ways to win in the home-control category. Aiding in the process will be new interactive experience sessions and hands-on product demos that will also embrace the audio, gaming, VR, small appliance, PC/mobility, drone and wearables categories.

Discussion topics will also include logistics, electronic software download, and shippers and displays, and logistics, while keynote addresses will be delivered by Steve Koenig, research VP for the Consumer Technology Association (CTA); Stephanie Dismore, HP’s VP/general manager, Americas channels; and Dustin Garis, former Global Brand Innovation Leader at Procter & Gamble FutureWorks.

The Summit, added Towns, “continues to provide valuable insight to help our partners succeed in consumer technology year after year. We are pleased to return to Hollywood this summer and look forward to delivering exciting new experiences and content to our customers.”

New Age Electronics’ eighth annual Retail Dealer Summit returns to Tinseltown next month.