The following is an excerpt from the latest installment of TWICE’s Executive Retail Roundtable, in which we gather some of the best and the brightest in tech retail to address the state of the industry. Join us for a deep dive into the challenges facing the retail business today:

TWICE: What lies ahead for VR and AR, from both a product and a retail experience standpoint?
Neal Martinelli, merchandising VP, HSN: We’re looking at that right now, VR and AR, not only from a consumer perspective but just for entertainment. It’s going to be everywhere; it’s going to be very pervasive. I think you’re going to see a lot of advancement very rapidly over the next year or two on both fronts.

Read the full article on TWICE.com