TWICE: Dave, you predicted last year that 4K TV would be the “King of the Holiday Season.” Did it live up to expectations?
David Workman, ProSource: It did not, I think, in total.
There was technology available with OLED that, had there been better supply, it would have probably carried an increase. Then again, if they had enough to supply everybody, would the demand have been as high for those who had it?
It was very much a situation of have-and-have-not, where you had those who could concentrate on a larger panel and higher-end technology. The unit velocity wasn’t there, but if you had the ability to take a consumer up into a larger panel, you might have done OK. It was kind of hit or miss. Clearly the overall unit velocity was not there, or at least not as much as everybody would have liked to have seen.
Stephen Baker, The NPD Group: Not to disagree with Dave, but we saw it a little bit differently. We tracked 4K TVs at 1.3 million units in the five holiday weeks. That was about 15 percent of all TVs. But if you looked at only 50-inch and above, 40 percent of the units and 60 percent of the dollars were in 4K. Read the full article on TWICE.com