The following is an excerpt from the latest installment of TWICE’s Executive Retail Roundtable, in which we gather some of the best and the brightest in tech retail to address the state of the industry. Join us for a deep dive into the challenges facing the retail business today:

TWICE: What technologies do you find exciting? What would you like to see on the CES show floor that maybe isn’t there yet?
Steve Baker, VP, industry analyst, The NPD Group: There’s something that isn’t on the show floor?

Dave Workman, president/CEO, ProSource: I’m going to the Amazon booth because I want to personally meet Alexa.

Laura Orvidas, CE VP, Amazon: She’s great.

Neal Martinelli, merchandising VP, HSN: I want to see smart home. It’s a big focus for us. It was a huge category for us last year. Alexa is that magic thing that gets people to wake up to the possibilities. The water is warm and I can turn it up to a boil, but I need the products and I need them to work right and I need the simplicity.

Read the full article on TWICE.com