What is Immersive Technology exactly? WhatIs.com defines it as an integration of virtual content with the physical environment in a way that allows the user to engage naturally with the blended reality. In an immersive experience, the user accepts virtual elements of their environment as part of the whole, potentially becoming less conscious that those elements are not part of physical reality.
There are several types of technologies classified as immersive, with AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and XR (Extended Reality) being the most popular. These translate into immersive experiences with supporting technologies that include AR, MR and VR headsets, 3D displays, 3D Audio, spatial sensing, gesture recognition, haptics, speech recognition, drones, and cameras.
According to VentureBeat, Augmented reality in particular is the gateway to the metaverse because it transforms social media platforms into co-creative, mixed reality experiences. Camera IQ’s study takes a deep dive into consumer preferences and behavior surrounding augmented reality, social media, and ecommerce. It reveals how brands can leverage AR in marketing today while laying the groundwork for their metaverse strategies.
CameraIQ report key findings on AR include:
76% of consumers have used augmented reality; more than 50% of those who haven’t say they hope to.
78% of consumers say they are likely to share a brand’s AR experience with their community.
59% of consumers say they are more likely to purchase a product they’ve experienced with AR.
Read the full report by Camera IQ.
These technologies integrate with each other and represent the evolution of personal computing that will revolutionize the way we interact with machines.
New Age Electronics can help guide you in navigating this new and exciting territory and in building custom solutions to fit your customers’ needs.
(Sources: VentureBeat, CameraIQ, WhatIs.com)