Peak holiday shopping is almost here. Shoppers are taking a different approach this year—evaluating price tags due to inflation, paying more attention to value and starting their buying earlier to avoid price hikes.
Creating innovative bundles has multiple benefits for retailers, manufacturers, and end customers. Bundles increase your average order value and the product’s perceived benefit, encouraging shoppers to purchase more items to save money, time, effort and energy. It’s a way for customers to see your products in a different light, its value as part of a solution which will ultimately encourage them to spend more in the process. Product bundling gives customers the chance to try a product they wouldn’t have typically purchased as a standalone item.
Bundling also helps reduce inventory, move slow-selling items when you pair them with popular items, and make room in your warehouse for new products. It simplifies the way you manage your inventory by merging items in a single SKU, making it easier to promote several items as a solution instead of individual products.
TD SYNNEX and New Age Electronics can help build custom bundles tailored to your shoppers’ needs this coming holiday season.