As physical security needs have evolved in every vertical, new-generation video solutions are unlocking new market opportunities.

This year, many business and facility closures combined with new health/safety needs for back to work have fast-tracked many physical security needs. The urgent need for physical security solutions to protect empty or near-empty buildings soon led to retail, corporate, educational, and government customers needing to upgrade all their digital systems.

Key to those upgrades? Video and surveillance tools that raise the bar for organizations, because “good enough” video is no longer acceptable. The new table stakes are more reliable, better resolution and video content that users can more easily archive and analyze. And the keys to market growth going forward are video tools that multi-task to meet multiple security, safety, and other demands.

4K and IP Video

To keep pace in today’s physical security market, better, 4K resolution video is table stakes: if your customers haven’t replaced their old security cameras, they will fail to meet the most basic new security requirements. They need to replace even their older digital and IP-based cameras, with ultra-high-definition 4K resolution video cameras.

And Internet protocol cameras, called IP cameras, are replacing analog cameras because of their ease of installation and scalability, and because they more seamlessly feed data into enterprise systems for intelligence and analytics. And an added advantage is that IP connectivity for web interface often comes with control plus PoE+ support for single cable power.

New-generation video solutions:

What are the other new-generation video solutions and features you need to be offering? And what do they enable your customers to do that they could not do just a few years ago?

Multi-sensor cameras: While the need to upgrade to PTZ cameras (pan-tilt-zoom) was compelling in recent years, the latest cameras are multi-sensor cameras. A multi-sensor camera has, for example, one housing with four cameras inside of it. These “multi” camera units capture more video, at more angles. You can get 20 megapixels, combined, from the four cameras in one unit. This offers more advantages over standard PTZ cameras.

Analytics on the edge: Five years ago, a video surveillance camera just grabbed images. The latest camera technology allows for machine learning, and the ability for the camera system to do “analytics on the edge.” Analytics being performed by the best camera systems now take security to higher levels. Cameras that learn, for example, that a bush moving in the wind is not motion enough to trigger a response. This intelligent operation, especially when it’s combined with 4K capabilities, saves on data storage costs. And when combined with IoT technology,