Dealing with the (ongoing) pandemic in 2021 has been no small feat for businesses. The challenges cut across all sectors in a variety of ways. While some organizations profited from the changes, the disruption in the day-to-day supply/demand balance presented its own issues even for them. It wasn’t a typical year. But look at it this way: The key to future successes lies in learning from these challenges and planning and responding to the present landscape in 2022. It felt like much of life was still on hold this year, but there were many arrows pointing in new directions. From the new ways in which we worked and  dealt with other businesses, we all navigated the pivots and the hollows, found workarounds and identified new opportunities. Here’s a quick take on how we got here and what we should be looking to do in 2022 to advance the way AV can unify communication. 

What We Learned in 2021: Blending

The key word for AV in 2021 is “blending” — integration, if you will. Lines that were once clear became blurry as more holistic solutions were sought. Using AV to enhance communication became an “and” for the entire planet. Online and in-house. Virtual and in-person. A blend of hardware and software. Static and interactive. 

Work Came Home

In 2021, when we realized that our temporary home offices of 2020 were becoming quite permanent for the foreseeable future, we began to accept this as the norm and in many cases, enjoy it. There was a great exodus out of cities and into the suburbs as workers searched for more space. We beefed up our cameras and our microphones and even changed the acceptable videoconferencing dress code to include hoodies and ball caps. We were home and working. 

This blending of work and home spilled over to the technologies we use to visually communicate. And while AV was already starting to take its rightful place as a critical player in everyone’s communication strategies leading up to the pandemic, it was now thrust into the limelight as the tool that made it possible to keep many businesses and organizations going in difficult times. 

Downturn in Business Led to Downtime Opportunities

While many sectors of AV dealt with the reality of decreased revenue, supply chain issues, staffing reductions and projects being put on hold, the largest lesson to be learned was about being flexible and finding solutions to problems that were uniquely brought about by COVID-19. Just when we thought we were going to be back into a “normal” routine, the delta variant hit like a ton of bricks, and there it was again, continuing the struggle for many to merely have products available, reach audiences and staff businesses. 

As old revenue streams dried up or disappeared, companies got creative and found new revenue streams. Training and certifications exponentially rose as many businesses experienced the downturn. The downtime presented opportunities to hone skills and get certifications for skill gaps in areas such as livestreaming and IP networking. While many companies had to pare down staff in 2020, 2021 brought a need to re-skill the workforce for what would become a huge ramp-up when business returned in its new iteration. 

Companies now had time to take a closer look at their operations. Many were able to improve infrastructures and complete some of the overdue projects that had been lingering on the to-do list when business was booming. 

Moving Ahead in 2022: Embrace Change and Capitalize on it

So, what really changed and how can we use this intel to improve AV communication solutions for enhancing the user experience?

1. Reassess the new reality

If your business model hasn’t changed in some way over the course of the last few years, you missed the lessons that the challenges provided. In every sector, the modifications made during the pandemic led to some type of innovation. You’ve no doubt developed your budgets for 2022 and have hopefully included new ways to capitalize on the changes brought about by the pandemic. 

The biggest change to be universally addressed in 2022 and beyond? Users. 

Users have changed and so have their expectations. They want to be able to transport their work-at-home tech and gear to their office environment as they head back to a physical building. Users will carry the expectation of integrated visual experiences not just to offices but to schools, museums, stores, hotels, sports venues … the list is endless. They’ve been forced to zoom into the 21st century, they’ve adapted and they like it. Now they’ll expect to be able to have remote meetings on a whim. Or use an interactive display at a museum or a hotel or a store at the mall. They want experiences that are targeted and personal. 

Regardless of your business, you will need to provide a COVID-safe environment in all AV arenas. Physical security is on the front burner, and that too provides opportunities for AV integrators. 

Take advantage of this new awareness and reliance on AV products and services. The AV industry has proven its worth. It’s now officially recognized as being just as critical to businesses as the IT infrastructure. Enhance your portfolio to include more user-centric solutions. 

2. Embrace the universal hybrid 

A hybrid event may have slightly different definitions depending on who you talk to, but most people agree that it’s a blend of two discrete ways of delivering information or communication. For live events like meetings, conferences and the stage, it’s livestreaming or making a remote component available. The experience for the remote audience will need to be enhanced so it is just as exciting and “real” as it is for the people attending in person. Simply providing an option for audiences to attend virtually won’t suffice anymore. The emphasis will be on the virtual users’ experiences, and interfaces will need to be seamless. While there’s nothing like an in-person event, the remote option is here to stay and the experience needs to be much more like reality than it has in the past.

3. Digital signage, digital art, digital everything 

Keywords? Immersive, interactive and amazing. People are delighted by the “wow factor” of AV. 

The impact of digital communication on the world in 2021 was critical. The trend toward interactive displays and the rise in new markets such as esports are just two applications that show how integrated digital products have become. The digital world spread to the outdoors in a big way and will continue to do so in 2022. Digital art has come into its own and as display technologies advance, there is no end of possibilities in sight. Healthcare and education markets have new ideas and needs for AV solutions that far surpass what’s been offered in the past. Here’s a quick example: “Wait marketing” in medical offices and banks can add significant revenue for all parties. Integration of machine learning and appropriate programs could create targeted ads for someone sitting in a doctor’s office. Or on a bus or on a train. Think of the possibilities!

4. Integrate the “soft” side of AV

The AV industry has typically thought of itself as a hardware seller. Those days are gone. Service is a recognized component of the customer relationship. It’s time to recognize that software is just as important as hardware and to capitalize on that fact. There are a multitude of ways an AV company can integrate software into their business offerings. 


SYNNEX VISUALSolv is dedicated to supporting our valued partners in expanding their opportunities in digital signage, UCC and beyond. Reach out to us here for more information on how to leverage opportunities and maximize your value to your customers. 

It’s still education-buying season for professional AV integrators and resellers. What have you learned about education-buying season so far this year? Have you stocked up on all the products you need?

Tip #1: Assess Classroom Needs

Classroom technology is complex and diverse, even though the naked eye doesn’t physically see the half of it. The top client needs in this year’s education-buying season have included, so far, hybrid learning hardware and software, cameras and mic arrays for streaming lectures, and network-security equipment.

  • Hybrid Learning: Recently, AV/IT admins have transitioned to hybrid and remote learning due to today’s climate. Thankfully, hybrid collaboration in K-12 and higher education isn’t so different from collaboration in the enterprise. Particularly in higher-ed, learning and instructing can now take place both remotely and in-person, with professors lecturing over the same video conferencing platforms like Zoom, Microsoft Teams, Cisco Webex, and more. And, thanks to 4K and laser display technologies, in-person students can engage with content at safe distances. Action item for AV/IT: Check with your education customer to see their level of happiness with 1) their current unified communications & collaboration (UCC) platforms and 2) AV hardware, like video-wall displays, in-room speakers and future-proof display technologies. 
  • Collaboration cameras, speakers and whiteboards: Various classroom-collaboration hardware could include 360-degree cameras (e.g., Jabra PanaCast), in-ceiling document cameras (e.g., Vaddio DocCAM), PTZ cameras for lecture capture (e.g., Vaddio RoboSHOT), and all-in-one audio systems (e.g., Nureva HDL300) that can pick up the sound in the entire room, no matter where students are sitting. Bring the familiar whiteboard (e.g., Logitech Scribe) into video classrooms, empowering remote students to actively engage in learning with teachers and peers. Action item for AV/IT: Ask yourself, “Are remote students getting the same collaboration experience as in-classroom students?”
  • Security: In today’s digital classrooms, the number of connected devices is increasing. The network is the backbone of the K-12 and higher-ed spaces. How do we ensure it’s secure? Action item for AV/IT: A deep mid-semester or mid-year security checkup — even if the client hasn’t asked for one — is never a bad idea.

Tip #2: Attend Industry Events

To stay on top of the must-knows in the education vertical and gain valuable product training, check out these upcoming industry events:

  • SYNNEX VISUALSolv Virtual Roadshow (August 25; virtual) With businesses starting to open back up, ProAV professionals have had to think of new and creative ways to re-engage with customers and innovation may just be the key to recovery. Join us on August 25 to hear from our best-in-class vendor partners on dvLED, enhanced projection, IoT in AV, and new technologies that will be driving the next wave of proAV and digital signage solutions!
  • CEDIA Expo 2021 (Sept. 1-3; Indianapolis, IN; in person + virtual): A residential AV and smart-home-focused show hosted by trade organization CEDIA. One of the first opportunities in more than a year to reunite with 15,000+ connected technology pros to share valuable insights and seek solutions in person.
  • NSCA P2P – Pivot to Profit (Sept. 21-23; Atlanta; in person): In this annual event held by National Systems Contractors Association, you’ll learn how to drive new revenue and discover what’s possible with technology you can access today.
  • Enterprise Connect (Sept. 27-29; Orlando, FL; in person): Enterprise Connect is “the must-attend Enterprise Communications & Collaboration Event,” and “an independent, vendor-neutral place where the industry gathers.”
  • InfoComm 2021 (Oct. 23-29; Orlando, FL; in person + virtual): The premier AV trade show held in the U.S., held in partnership between AVIXA and Integrated Systems Europe.

Keep On Keepin’ On!

With the onset of COVID-19, integrators and technology stakeholders in education markets, in particular, had a tough job on their hands. When virtual learning was normalized, we learned that K-12 and higher-education classrooms could no longer be just remote-friendly but needed to be hybrid-first. Why? Because ensuring that both remote and in-classroom students have an equal opportunity to learn is the key to empowering educators — and inspiring students.

With a value-added partner like SYNNEX VISUALSolv, you won’t just keep doing what you’re doing, but will learn how to do it even better.


SYNNEX VISUALSolv unites the industry’s top AV, IT, and CE technologies to build the cross-functional solutions our partners need. We help AV/IT navigate the complex realities of ProAV, digital signage, physical security, collaborative communications, and more. Get in touch with us here.

Today, global chips, or semiconductors, are used for much more than just memory storage. You can find semiconductors in practically every electronic or connected device, whether in computing, auto or power. As you may already know, however, we’ve reached a point where the demand for semiconductors is outpacing the global supply. The number of chips, and related components, being produced isn’t keeping up with the number of chips the world demands.

Why this matters: The effect on supply chains, including for professional and consumer electronics, will soon trickle down to industries like ProAV. Forrester research director Glenn O’Donnell pointed out this “ripple effect” on other markets in ZDNet: “Given the omnipresence of semiconductors, it is effectively the entire economy that is at risk of the secondary effects of chip shortages.”

Continue Reading


Everyone had their eye (literally) on digital signage in 2020 during worldwide lockdowns. Now, the technology has been cast as a leading role in back-to-work and back-to-school efforts. Growth is stemming from increased demand for on-premise and out-of-home communications — especially, according to AVIXA, to support new health and security protocols. 

Before understanding how digital signage can help in the “great return,” recognize that the market dynamics of digital signage differ from other AV verticals’. With a boom in digital signage last year came confusion among resellers and AV integrators as to the best go-to-market strategies. Rather than looking at digital signage as another vertical market, think of it as a set of technology tools that address customer communication needs.

Continue Reading

Blog written by Parker Dingler

Gone are the days when video walls were found only in control rooms and corporate lobbies. From small businesses to educational environments and transportation, we now see video walls serving new purposes across a variety of industries. Video walls and digital signage create new experiences for customers, whether for wayfinding or communicating vital information. Advertising is migrating from traditional media to digital media and moving away from static content to becoming multipurpose, multifunctional immersive experiences.

Not only are video walls finding their way into new environments, but the technology is evolving and growing in exciting ways. Direct view LED (dvLED) video walls deliver seamless images that can be scaled to any shape or size.  Video wall software offers transparent temperature monitoring for businesses.

Continue Reading

Demand planning for growth in the pro AV, digital signage, and physical security markets

The pro AV, digital signage, and physical security markets saw big changes in 2020. So what’s in store for 2021? With so many verticals in those larger categories, there are several areas that will show both growth and increased opportunity for solution providers. As we look toward 2021, here are a few of the top technology needs the VISUALSolv market experts at SYNNEX are preparing for.

Continue Reading

Unlock potential growth in the transforming rental and staging market.

Over the past 10 years, the live events AV market enjoyed booming growth. According to AVIXA research, this market represented $26.7B of the total $247B AV market worldwide. Then along came 2020 and market disruptions that impacted live events in every industry. And though this drop off was sudden, the AV market is known for recovering quickly. To position your company for the next growth phase – which is coming sooner than you think – you need to understand the top trends and market dynamics of AV for live events, or the AV rental and staging market.

Continue Reading

New video, audio, and staging tools have raised the bar for congregations in recent years. Add in the urgency for new and improved live streaming, and the house of worship market is poised to grow even further.

For many AV integrators, the house of worship market has been a key vertical for decades. With over 350,000 congregations nationwide, there’s no limit to the potential for pro AV system upgrades. This market traditionally has many facets: AV system design and installation, acoustic design and analysis, IT system integration, user training, service and support, equipment rentals, and show and event services. 2020 brought the immediate need for live streaming, something many churches were already doing.

Continue Reading

Finding new markets is important in any economic landscape. That will never change, despite the macro- and micro-economic conditions of the day and the ups and downs of business cycles. But even in less volatile years, finding new market opportunities is never straightforward. It not only requires mining opportunities on new horizons, but also in your current customer base.

So, how do integrators – working with a top distributor like SYNNEX – take advantage of a non-obvious market opportunity? Three things are key: addressing the new markets that have emerged, helping current customers with changing needs in traditional verticals, and offering bundled solutions that help with both goals. Here are a few prominent new market opportunities to be aware of.

Continue Reading

Take advantage of burgeoning demand for solutions in every vertical that address a combination of access, security, health, and safety needs.

Demand for building access solutions had been growing and evolving prior to 2020, but access solutions were typically more siloed than what organizations need now.
Facility access was the realm of more standalone building security technologies, and it didn’t often dovetail with other needs.

For retail spaces, concerns revolved around staff entry and access as well as shoplifting and physical concerns such as fire safety and building capacity. For the enterprise space, initial building entry concerns dominated. And in schools, access control was typically more after-the-fact than entry-focused, with emergency notification often more important that initial entry, usage, or occupancy issues.

Continue Reading