Today, global chips, or semiconductors, are used for much more than just memory storage. You can find semiconductors in practically every electronic or connected device, whether in computing, auto or power. As you may already know, however, we’ve reached a point where the demand for semiconductors is outpacing the global supply. The number of chips, and related components, being produced isn’t keeping up with the number of chips the world demands.

Why this matters: The effect on supply chains, including for professional and consumer electronics, will soon trickle down to industries like ProAV. Forrester research director Glenn O’Donnell pointed out this “ripple effect” on other markets in ZDNet: “Given the omnipresence of semiconductors, it is effectively the entire economy that is at risk of the secondary effects of chip shortages.”

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