In February, SYNNEX VISUALSolv wrote about how to capitalize on video wall opportunities. Whether you lean toward projection, LCD, or LED (though, no doubt, preference should take a back seat to the customer’s scope and needs), we cannot deny that video walls continue to be a powerful tool for visual communications.

“There is a wealth of opportunity in video walls and digital signage,” said Parker Dingler, CTS-D, CTS-I, senior solutions architect for SYNNEX. “Asking the right questions can help … ensure [customers are] provided a complete solution that includes connectivity, installation, service, etc.”

That said, what do you need to build a stunning video wall? A seamless display, a best-in-class processor, and a knowledgeable partner who can tie it all together.

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Everyone had their eye (literally) on digital signage in 2020 during worldwide lockdowns. Now, the technology has been cast as a leading role in back-to-work and back-to-school efforts. Growth is stemming from increased demand for on-premise and out-of-home communications — especially, according to AVIXA, to support new health and security protocols. 

Before understanding how digital signage can help in the “great return,” recognize that the market dynamics of digital signage differ from other AV verticals’. With a boom in digital signage last year came confusion among resellers and AV integrators as to the best go-to-market strategies. Rather than looking at digital signage as another vertical market, think of it as a set of technology tools that address customer communication needs.

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