New video, audio, and staging tools have raised the bar for congregations in recent years. Add in the urgency for new and improved live streaming, and the house of worship market is poised to grow even further.

For many AV integrators, the house of worship market has been a key vertical for decades. With over 350,000 congregations nationwide, there’s no limit to the potential for pro AV system upgrades. This market traditionally has many facets: AV system design and installation, acoustic design and analysis, IT system integration, user training, service and support, equipment rentals, and show and event services. 2020 brought the immediate need for live streaming, something many churches were already doing.

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Finding new markets is important in any economic landscape. That will never change, despite the macro- and micro-economic conditions of the day and the ups and downs of business cycles. But even in less volatile years, finding new market opportunities is never straightforward. It not only requires mining opportunities on new horizons, but also in your current customer base.

So, how do integrators – working with a top distributor like SYNNEX – take advantage of a non-obvious market opportunity? Three things are key: addressing the new markets that have emerged, helping current customers with changing needs in traditional verticals, and offering bundled solutions that help with both goals. Here are a few prominent new market opportunities to be aware of.

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Take advantage of burgeoning demand for solutions in every vertical that address a combination of access, security, health, and safety needs.

Demand for building access solutions had been growing and evolving prior to 2020, but access solutions were typically more siloed than what organizations need now.
Facility access was the realm of more standalone building security technologies, and it didn’t often dovetail with other needs.

For retail spaces, concerns revolved around staff entry and access as well as shoplifting and physical concerns such as fire safety and building capacity. For the enterprise space, initial building entry concerns dominated. And in schools, access control was typically more after-the-fact than entry-focused, with emergency notification often more important that initial entry, usage, or occupancy issues.

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