As physical security needs have evolved in every vertical, new-generation video solutions are unlocking new market opportunities.

This year, many business and facility closures combined with new health/safety needs for back to work have fast-tracked many physical security needs. The urgent need for physical security solutions to protect empty or near-empty buildings soon led to retail, corporate, educational, and government customers needing to upgrade all their digital systems.

Key to those upgrades? Video and surveillance tools that raise the bar for organizations, because “good enough” video is no longer acceptable. The new table stakes are more reliable, better resolution and video content that users can more easily archive and analyze. And the keys to market growth going forward are video tools that multi-task to meet multiple security, safety, and other demands.

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The physical security market has been on the rise for over a decade, and early this year, analysts said it would likely increase at a CAGR of 10.5% in the 2020-2025 timeframe. So how will the 2020 market disruptions affect this multi-year growth?

Demand for all security products will increase. In addition, there will be sharply increased demand for new solution categories. Topping that list of new categories? The market where building access meets health and safety as back-to-work pressures create unprecedented demand for new security/health pre-screening products and services. The clear trend overall: more growth opportunity for security solutions.

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