Even as 2020 ushered in new challenges on many levels, the product distribution and support infrastructure of the Pro AV, Digital Signage and Physical Security markets had already been undergoing years of rapid change and evolution. The current climate has fast-tracked those changes. The good news is: understanding how SYNNEX has evolved to meet the challenges is the key to maintaining growth and success going forward.

“Market maker and market leader” is the role of SYNNEX today. A bold statement, but there’s no better way to describe SYNNEX’s role in the changing markets. The best distributor will combine product distribution activities with high-value services, such as technical training, full sales support for both pre-and post-selling opportunities, bundled solutions, and more robust solutions that steer customers beyond even bundles to custom designs with optional subscription financing.

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