HP – Arbor Day Foundation Collaboration
March 29, 2020
Q1: What is HP Buy One – Plant One promotion?
Q2: What are the dates of the promotion?
Q3: What products are eligible for the promotion?
A.: In partnership with Arbor Day Foundation, HP Inc. will plant one tree for every one qualifying HP product sold starting on March 29, 2020 through May 2, 2020. All HP printers purchased by end-user customer or a commercial business from an authorized HP reseller in the United States are eligible. Offer is limited to product on hand and no product substitutions are allowed. This offer is not valid on refurbished or demo HP Products.
Q4: Why can’t I just plant trees?
A: To assure systemic long-lasting positive change, HP in partnership with ADF is focusing on the well-being of the entire forest ecosystem. A collection of trees is not a forest. Forests are living organisms comprised of native trees, plants, soils, and underground water. Through engagement with ADF, one of the world’s largest forest conservation organizations, to work together with a holistic approach that is positive for forests.
Q5: Why is it important to ensure forests are restored?
A: Nearly half of all global forests are under threat of deforestation and forest degradation, representing more than 10% of global carbon emissions. This poses risks to global climate, biodiversity, water, people, and businesses who depend on healthy forests. Trees are the world’s best carbon sequestering technology – we could remove 5 to 7 billion metric tons of CO2 annually by protecting, restoring and improving management of forests. That’s like eliminating emissions from all the cars in the world today. We are at a critical moment in time for our planet. The decade that’s fast approaching is the most important in our lifetimes for addressing climate change. Forests are a critical part of that equation.
Q6: Where will HP plant the trees?
A.: Initially, trees will be planted in Mississippi River Alluvial Valley and on private and public lands in the areas burned by the Camp and Carr wildfires in California. Depending on the success of Buy One – Plant One promotion HP will extend support for planting trees in Florida and in Michigan.
Q7: Why plant trees in these four states?
A.: Trees will be planted as part of planned forest restoration in cooperation with US Forest Service, US Fish and Wildlife Service, Green Trees™, LLC, other NGOs, companies and other relevant stakeholders.
California: The 2018 wildfire season was unprecedented, with an estimated 8,000 fires burning through more than
1.8 million acres of forestland between July and December. The Arbor Day Foundation is replanting in this area to prevent increased challenges such as mudslides and degraded soil, water, and air quality. This is four-year reforestation effort, which aims to help families recover from wildfires including the Carr and Camp fires.
Mississippi: The Mississippi Alluvial Valley (MAV) is America’s Ark of Biodiversity. The MAV drains
41% of the United States and two Canadian Provinces and serves as a flyway for 60% of birds in North
America. The reforestation program within the Mississippi Alluvial Valley is a unique program that seeks to not only deliver scale in this region but also is set to apply proven science around the world in other river systems.
Florida: A longleaf pine restoration project aims to plant a total of 216,000 trees in 2020. The goal of the project is to restore the natural plants in this fire-dependent habitat in order to sustain the sandhill ecosystem. This work will benefit the watershed that is surrounded by forests, and animals such as the threatened gopher tortoise .
Michigan: In 2019, the U.S. Fish and Wildlife Service announced the removal of the Kirtland’s warbler from the federal list of endangered species. The warbler is the first songbird to ever be delisted and has been on the brink of extinction for the past three decades. Forest restoration played a big role in helping to save the Kirtland’s warbler.
Arbor Day Foundation members have helped plant millions of trees along the Great Lakes region, restoring critical habitat and bringing the warbler back from extinction. HP and ADF will continue the efforts to continue tree planting to maintain the habitat.
Q8: When will the trees be planted?
A.: The majority of trees will be planted before December 31, 2020 during time periods that are best for specific tree species. In case of unforeseen delays, tree planting may extend into 2021.
Q9: Why is sustainability important to HP?
A: HP’s purpose is to create technology that makes life better for everyone, everywhere. This purpose demands a blueprint for thinking that reaches beyond product and profit. HP calls its Sustainable Impact. Sustainable Impact is HP’s commitment to create positive, lasting change for the planet, its people and communities – it’s been part of the company’s DNA from the beginning.
About the Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters, and valued partners. Their vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger.
As one of the world’s largest operating conservation foundations, the Arbor Day Foundation educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees. More information is available at www.arborday.org
To get more details about the promotion visit www.hp.com/bopo