The latest installment of TWICE’s Executive Retail Roundtable, in which we gather some of the best and the brightest in tech retail to address the state of the industry, revealed an optimism about 2017 and the prospects for such categories as Ultra HD TV, connected home and virtual and augmented reality systems. Join our deep dive into the challenges facing the retail business today:
TWICE: Let’s start with the holidays, and you in particular Laura, because Amazon described it as the best holiday season in the company’s history. How much of that can you take credit for?
Laura Orvidas, CE VP, Amazon: All of it — my own holiday shopping contributed. [Laughter.]
We had a great holiday season. A lot of our success was buoyed by Echo and the other Amazon devices. We saw a lot of customers come and interact on a variety of our products.
TWICE: “Millions sold” was Amazon’s official statement, but do you have any hard numbers on the Alexa devices?
Orvidas: Nine times our previous holiday season.
Mobile shopping was also very hot. Over 72 percent of Amazon customers worldwide shopped using their mobile devices, and on Cyber Monday alone customers purchased 46 electronic items per second on a mobile device.
Read the full article on TWICE.com
