Distributor New Age Electronics at International CES announced a major new partnership at International CES, adding the B&O Play brand from Bang & Olufsen. New Age is working with B&O to bring the products beyond B&O’s former strategy of selling only high-end merchandise in B&O retail outlets.
“New Age Electronics and B&O PLAY share strong synergies in delivering cutting-edge digital products that allow listeners to experience audio in a way that enhances the consumer lifestyle,” Fred Towns, President, New Age Electronics, said as part of the announcement.